About the Project
The Cape Verdean Association of Brockton is a non-profit community based organization whose mission is to provide education, health, civic, social and human services to the Cape Verdean community and those in the greater Brockton area.
The Brief
- We recommended a website redesign to give the website a clean and streamlined look that reflects the new logo and branding.
- Working with the organization’s executive team we implemented an impactful homepage design and visually engaging website design to capture users’ attention and keep them engaged with enhanced content.
- Events Calendar: An interactive events calendar was added to the website, making it easy for visitors to find upcoming events.
- FAQs: A FAQs section was added, providing answers to commonly asked questions.
- Downloadable Forms/Applications: Users can download resources, forms and applications from the website.
- Translation Options: The website features multilingual options, available in French, Spanish and Portuguese, making it accessible to a wider audience.
- Branding: The new logo was used consistently throughout the website to help customers recognize and remember the organization.
Our Approach
- We recommended a website redesign to give the website a clean and streamlined look that reflects the new logo and branding.
- Working with the organization’s executive team we implemented an impactful homepage design and visually engaging website design to capture users’ attention and keep them engaged with enhanced content.
- Events Calendar: An interactive events calendar was added to the website, making it easy for visitors to find upcoming events.
- FAQs: A FAQs section was added, providing answers to commonly asked questions.
- Downloadable Forms/Applications: Users can download resources, forms and applications from the website.
- Translation Options: The website features multilingual options, available in French, Spanish and Portuguese, making it accessible to a wider audience.
- Branding: The new logo was used consistently throughout the website to help customers recognize and remember the organization.
The new Cape Verdean Association website now has a professional user-friendly designed website that effectively communicates resources and event information for the community it serves.
The Result
- A more intuitive website design resulted in an increase in monthly average click through rate indicating increased user engagement.
- With its clean design, your new website is positioned to impress potential customers and keep them coming back again and again.
- Improved User Experience: By redesigning the website and adding a slideshow, events calendar, FAQs and translation options we have created a more user-friendly experience for visitors.
- Increased Engagement: The slideshow on the homepage keeps visitors interested and encourages them to explore other areas of your website.
- More Accessible Information: Adding an events calendar and frequently asked questions will help visitors find information more easily.
- Increased Reach: A multilingual audience can be reached through the website’s translation options.
- Consistent Branding: The new logo will be used consistently throughout the website, reinforcing the brand identity and increasing brand recognition.
- Ease of Use: Visitors to the website will be able download forms and applications directly, making it easier for them to access what they need.
- Improved Search Engine Rankings: Implementing best practices for SEO, such as keyword optimization and backlink acquisition, can help websites rank higher in search engine results.
- Implementing these changes will make the website more appealing to users, and increase traffic.