Cheffin’ n Eetin’

About the Project

Cheffin’ n Eetin’ is a family-owned artisan bakery and catering business in Norwood Center which opened just before the start of the pandemic in the winter of 2020.

The Brief

Cheffin’ n Eetin’ needed a more flexible and streamlined website platform to showcase their delicious offerings and encourage online ordering.  We wanted to clarify the message that Nedith and Edith were trying to convey to their customers and gain more attention in the local community.

Our Approach

We developed a marketing strategy with brand new content for the website and more intuitive menu categories. We designed and built a new WordPress website optimized to appear in search results. We added a blog for news and specials. We also placed strategic calls to action and buttons to promote online ordering. We added an online job application to address staffing challenges. We applied consistent branding across their marketing materials.

The Result

  • Increase in catering orders and inquiries
  • Because the website is clean and easy to navigate customers have been reading the “About Us” information and in turn have confidence to try their products
  • Another change they’ve seen is an increase in job applicants.
  • The new website can easily be found by anyone searching for their services on Google.
  • Now 52% of their traffic since launch is from organic search – that’s visitors searching on Google for her services and clicking through to the website to place an online order or visit their store.

Client Reviews

Hire them! It was a pleasure working with Kerry on our website. The experience was extremely professional and personable. Since we’ve launched the new site, we’ve seen an increase in catering orders and inquiries. And because the website is clean and easy to navigate: customers have been reading the bio and in turn have the confidence to try our products. If you are looking for a web designer, look no further: KMA Web Design has the skill and insight to create modern, functional and user-friendly websites.

Nedith W.
Owner, Cheff'n & Eetinn Artisan Bakery & Eatery
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