About the Project
Cost Segregation Capital is a multidisciplinary tax, capital markets, and real estate advisory firm that offers industry-leading support to commercial developers, investors, buyers, sellers, and nonprofit organizations in all aspects of real estate financing and commercial real estate development.
Our goal was to reflect the company’s unique mix of technology and financial services representative of Cost Seg Capital in a smart website design with an intuitive structure to foster customer engagement. To that end our goals were to:
- Capture and increase leads
- Update the structure and design of the website
- Improve user experience
- Add impactful images to foster a connection with visitors
- Capture detailed information by way of a quote form and CRM integration
- Collaboratively define the target audience and anticipate their needs on the website.
- Design an intuitive, user-friendly website design interface that prioritizes customer experience.
- Implement customer engagement strategies to build their email list.
- Utilize data and technology to drive efficiency, automate processes, and enhance customer experience.
The result is a beautifully designed and visitor-friendly website that includes:
- An intuitive website design increases customer engagement.
- Features a detailed quote request form, service pages, staff bios, and client reviews.
- Showcases featured case studies, blog content, and photography aligned with their clients.
- Uses a page builder to allow staff to easily update the content themselves.