Downtown Brockton Association

About the Project

The Downtown Brockton Association is a volunteer-lead nonprofit organization comprised of businesses, professionals, non-profits, organizations, government agencies, friends, and supporters. They work in a collaborative effort to share information and resources to ensure continued economic growth, development, and quality of life for Brockton and the surrounding area.

The Brief

Working in collaboration with the DBA Brockton, we created a dynamic modern, website on WordPress that sought to effectively connect and provide useful information, events, and resources for its members and those in Brockton.

Our Approach

We created a strategic website for the Downtown Brockton Association, blending modern design with user-friendly features. We integrated essential features, analyzed keywords for targeted growth, and ensured stability through regular maintenance.

  • Created a fresh and functional interface for DBA’s online presence.
  • Created a mobile-responsive website to ensure an optimal browsing experience across devices.
  • Provided an easy way for staff to regularly update website content to keep it fresh and relevant for visitors.
  • Ensured website security through security measures.

The Result

  • The migration to WordPress created a modern, adaptable platform that allows for current and future strategic marketing initiatives.
  • The site’s user-friendly features and intuitive navigation engage users and give them easy paths to events, resources and other information.
  • Strategically integrated keywords have boosted search visibility.
  • The responsive web design ensures that visitors can browse smoothly, no matter what device they are using.
  • Regular website updates help to maintain performance and speed for visitors.
  • Security measures serve to safeguard the website.

This effort has reinvigorated DBA’s online presence ensuring lasting online relevance.

Client Reviews

Wonderful! They were great at communicating, sharing ideas and strategies, they have provided assistance to help us know how to maintain the look and structure of the site. They were all around fantastic to work with.

Tricia and Kerry did an amazing job taking what little material we had on our original website, and developed a beautiful and easy to navigate site. The materials and resources brought to the table will make an immense difference in how we communicate with our members and the public.

Mary W.
Downtown Brockton Association
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