About the Project
Got Styles Hair Salon has been in business in Norwood Center for over 20 years. Valerie, the owner, and stylist, has been providing excellent service to her clients for all those years. She has a great reputation and regular customers who trust her.
Valerie needed a website and social media presence to reflect her professionalism and experience. She was also in need of a modern appointment scheduling system for appointment management.
We wanted to tell Valerie’s story and highlight her specialized hair services through digital marketing. We drafted all new content for the website, added all her services, and added professional photography of Valerie at work with her clients. We refreshed her logo and applied consistent branding throughout her marketing materials. We implemented a .com domain name instead of the subdomain she had been using for years. We built her a new Squarespace website for a headache-free website solution. We researched and recommended a new appointment system so she wouldn’t have to worry again about not being able to stay in touch with her customers. We optimized the website and her Google Business profile to get found in local search results. We provided website training in social media and also provided her with consistent marketing materials such as business cards and postcards.
- Valerie continues to reach a wider audience and has gotten more new clients and calls for appointments
- Her professional marketing presence now reflects Valerie’s experience and expertise
- 60% of their traffic since launch is from organic search – that’s visitors searching on Google for the services she provides and clicking through to the website.