Greater Boston Home Health Care Services

About the Project

The Brief

Greater Boston Home Health Care Services is a home health care provider with several offices in the Boston area and on Cape Cod. Their site was in need of a technology upgrade. They were experiencing issues with some website features on the site not working due to out of date technology. The site’s pages, page addresses and SEO metadata were not optimized. And as a result they were not appearing prominently in search results. They also needed a website that would allow them to easily make content updates themselves. They liked the existing design of the site but wanted to use the technology upgrade for a light refresh the design.

Our Approach

We started by learning more about their business goals so that we could better target their primary audiences through design and content. Then we moved to a technology audit of the existing site to find out what was working and what could be improved. We recommended a website redesign that would upgrade and simplify the WordPress backend technology. We also conducted keyword research and optimized their pages for search engines in a multi-pronged effort that included on-page work and optimizations to their Google MyBusiness listing and their other social channels.

The Result

The new design and structure is scalable and can adapt seamlessly as the business grows. The website backend technology has been upgraded and simplified and uses web design and security best practices. The website is now appearing prominently in search results with its subpages now listed in addition to the homepage. It has a robust profile on Google allowing users to request services or apply for a job quickly and easily. Staff are now able to easily update content themselves.

Client Reviews

Kerry Aglugub at KMA Web Design was just the person we needed to revamp our website! She is a wealth of knowledge and she really took the time to listen and understand our needs. She is flexible, proactive and very pleasant to work with. Kerry guided us on how to make
changes in order to reach our clientele effectively and explained how particular banners,
images, and updated data is useful in reaching our goals. I would highly recommend Kerry and
am extremely grateful to have the opportunity to work with her.

Nancy M.
Director, Greater Boston Home Health Care Services
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