About the Project
Greater Boston Home Health Care Services is a home health care provider with several offices in the Boston area and on Cape Cod. Their site was in need of a technology upgrade. They were experiencing issues with some website features on the site not working due to out of date technology. The site’s pages, page addresses and SEO metadata were not optimized. And as a result they were not appearing prominently in search results. They also needed a website that would allow them to easily make content updates themselves. They liked the existing design of the site but wanted to use the technology upgrade for a light refresh the design.
We started by learning more about their business goals so that we could better target their primary audiences through design and content. Then we moved to a technology audit of the existing site to find out what was working and what could be improved. We recommended a website redesign that would upgrade and simplify the WordPress backend technology. We also conducted keyword research and optimized their pages for search engines in a multi-pronged effort that included on-page work and optimizations to their Google MyBusiness listing and their other social channels.
The new design and structure is scalable and can adapt seamlessly as the business grows. The website backend technology has been upgraded and simplified and uses web design and security best practices. The website is now appearing prominently in search results with its subpages now listed in addition to the homepage. It has a robust profile on Google allowing users to request services or apply for a job quickly and easily. Staff are now able to easily update content themselves.