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Metro South Chamber of Commerce

About the Project

The Metro South Chamber of Commerce, based in Brockton MA supports and promotes the local business community through leadership in public advocacy, education, networking, information, and community development.

The Chamber had maintained and operated the same website at metrosouthchamber.com for many years.

The Brief

With changing technology, the Chamber needed to redesign its website to better align with the goals of the organization and its target audience–businesses, visitors, and residents.

Our Approach

  • We developed a completely new website, built from the ground up that conveys the value that Metro South Chamber of Commerce adds to its members and the community.
  • We integrated the My Local MA brand campaign.
  • We implemented a robust events solution to enhance the appearance of events and facilitate event signups
  • We added an interactive map that highlights and features member towns
  • We added calls to action links and buttons to help users find the information they are looking for
  • We added an intuitive menu structure
  • We created a responsive, mobile-friendly design
  • We optimized the website for search engines to make sure users can find the Chamber in Google search results
  • We added an email newsletter pop-up to capture visitor email addresses and allow for further email marketing to prospects
  • We integrated social media feeds for fresh updates about new events and programming

The Result

  • The result is a contemporary website that can grow with the Chamber and reach its constituents.
  • The Chamber has seen a dramatic increase in newsletter signups.
  • Traffic and clicks to the website from search results have doubled.
  • Website page engagement is way up with visitors now spending more time on the site and navigating to at least 3 pages in one session.
  • The Chamber staff now has a flexible platform for marketing and to better serve local businesses, visitors, and residents.

Client Reviews

Very pleased with KMA and new website! The Metro South Chamber of Commerce is a leading business advocacy organization serving thousands of business members throughout the region. It’s important to have a well-designed and high-functioning website full of content helpful to existing, growing, and new businesses. Kerry Aglugub, KMA Web Design owner, handled our website development and migration directly. She laid out a timeline, proposed a budget within our guidelines, and exceeded all expectations. The Chamber’s site is now mobile friendly, superior in design, security focused, and loads super fast. Kerry meets and works with our professional staff monthly to set goals for connectivity, adjust settings for ease of use, and benchmark visitation to plot progress. She is a vital partner in our pursuit to stay at the top of search engine optimization. Together, we are achieving progress for the chamber and the many businesses that rely on us. I recommend Kerry without reservation. I know she will do for you what she has helped us achieve: a modern website designed to look good and function at the highest level. The Metro South Chamber of Commerce is a very satisfied customer.

Chris C.
CEO, Metro South Chamber of Commerce
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