Working with Kerry and her team was a great experience.
They were Knowledgeable, organized, on schedule, and very helpful. Kerry went above all expectations when my old web site was shut down. Kerry put up a temporary web site for me for 2-3 weeks until my final web site design was complete. The entire process was seem less.
About the Project
This project was a website redesign for a local landscaping company serving homeowners, property owners, and businesses in its surrounding service area. The company provides a range of outdoor services, including landscape maintenance, lawn care, seasonal cleanups, planting, hardscaping, masonry, and snow removal.
The existing online presence needed to better reflect the quality of the company’s work and make it easier for potential customers to understand the services offered. The goal was to create a more professional, easy-to-navigate website that helps visitors quickly see what the company does, view project examples, and request a quote.
The Brief
The client wanted a website that looked more polished and gave customers a clear understanding of the company’s services. Since many visitors come to the website looking for contact information, service details, or examples of past work, the site needed to be simple, visual, and easy to use.
The main requirements included:
- A professional website design that reflects reliable service and quality workmanship.
- Clear service organization across landscape maintenance, landscape construction, hardscaping, masonry, and snow removal.
- A simple path for visitors to request a quote or contact the company.
- Strong visual sections that highlight outdoor spaces, plantings, patios, walls, and other project work.
- A structure that supports local visibility in the primary service area and nearby towns.
- A site that helps potential customers understand the difference between routine maintenance and larger project-based services.
- A clean layout with easy-to-read text over strong landscape photography.
The site also needed to support future growth by giving the company a stronger online presence and a more consistent way to present its services.
Our Approach
Our approach focused on creating a website that feels professional, practical, and easy for local customers to use.
- Planning
We reviewed the company’s services, target audience, and goals to create a clear website structure built around what customers are most likely looking for. - Design
The design direction focused on a clean, professional look with strong outdoor imagery, clear text, and simple navigation. - Content Organization
We grouped the services into clear categories so visitors could easily understand the difference between maintenance, construction, hardscaping, masonry, and snow services. - Local Focus
The website strategy included location-focused messaging to support visibility in the company’s main service area and nearby towns. - Lead Generation
Calls to action were planned throughout the site to make it easy for visitors to request a quote, ask questions, or start a conversation.
The Result
The result is a clearer and more professional website plan that better supports the company’s local marketing and customer experience. The updated structure helps visitors quickly understand the services offered and gives them an easier way to take the next step.
Key outcomes include:
- A more polished and professional online presence.
- Clearer service categories for maintenance, construction, hardscaping, masonry, and snow removal.
- A smoother path for customers to contact the company or request a quote.
- Stronger visual presentation for outdoor projects and completed work.
- A better foundation for local search visibility and future website growth.
Overall, the redesigned website gives the landscaping company a stronger digital presence that reflects the quality of its work and makes it easier for customers to connect.