About the Project
Next Step Communications is a Public Relations/Marketing firm with a focus on the healthcare industry. They approached KMA Web Design to increase their visibility online, attract new clients and to position themselves as an authority within the healthcare PR industry. They had a Wix website that was in need of improvement for better user experience.
Next Step needed a more compelling and impactful design to better showcase their expanding list of innovative digital service offerings. They needed the tools to analyze and track traffic on their site and optimize their site for search engines.
Since we knew what Next Step wanted, we started digging deeper to find out what they needed to get there. We performed our discovery process to learn more about the healthcare PR landscape and their key competitors.
We developed a strategy to redesign their website using WordPress. The focus was on improving the user experience and featuring their newly revamped content along with easy access to their service offerings. And as part of rebuilding their website, we featured their regular article writing in the form of a revived blog.
Since the launch of the new website, Next Step Communications was able to increase, analyze and track its website traffic in a way that was not possible before. They now have the marketing tools and content creation process to easily update their own website and optimize the website for organic search results.