Working with KMA Web Design LLC was an excellent experience! I highly recommend Kerry, Trish, and the entire support team – they are methodical, professional, skilled, trusted, and fun to work with. I am completely satisfied with PeopleSpan LLC’s new website! I’m looking forward to a long partnership ahead with KMA Web Design!
About the Project
PeopleSpan is an HR consulting firm that supports small to midsize businesses with practical, ongoing human resources guidance. Their services are built for companies that may not have an internal HR department, but still need help with compliance, employee relations, recruiting, onboarding, training, and day-to-day HR operations.
As the business grew, the website needed to better explain the scope of these services and present the firm in a way that matched the professionalism of the work behind it. The project involved a full website redesign, updated branding, improved service messaging, and a stronger foundation for future marketing.
The goal was to create a site that feels polished and credible while still being easy for busy business owners and referral partners to understand.
The Brief
PeopleSpan needed a website that clearly explains what the firm does, who it helps, and how its service model works. The main requirements included:
- A cleaner, more modern website design with a stronger professional identity
- Clear service organization for different HR needs, including ongoing support, on-call consulting, compliance, recruiting, training, and employee relations
- Messaging that explains the difference between integrated HR support and lighter consulting options
- A structure that speaks to both direct clients and referral partners
- A better content plan that supports blog posts, HR updates, and email newsletters
- Proper setup for core tracking and search tools
- Marketing support beyond the website, including branded materials and newsletter workflows
The site also needed to leave room for future additions, such as billing access, client tools, and a growing resource section.
Our Approach
- Planning
We reviewed the service model, target audiences, and business goals to create a clearer structure for the website. - Design
The visual direction focused on a polished, professional look with cleaner branding, stronger hierarchy, and easy-to-follow navigation. - Content
We simplified and reorganized the messaging so visitors could quickly understand the services and how the firm supports different business needs. - Development
The site was built on a more flexible foundation with room for service pages, resources, contact forms, email marketing, and future feature expansion. - Marketing Support
We also supported the rollout with planning for blog content, newsletters, and branded materials to keep the new look consistent across channels.
The Result
The new PeopleSpan website gives the business a clearer and more credible online presence that better matches the level of service it provides. Instead of feeling limited or outdated, the site now helps visitors understand the firm’s value quickly and move toward the right next step. Key outcomes include:
- A more modern and professional website that reflects the firm’s expertise
- Clearer explanations of service categories and delivery models
- A stronger content foundation for blogs, newsletters, and future marketing
- Improved structure for both direct prospects and referral partners
- A flexible platform that supports future growth, additional tools, and ongoing updates
The end result is a website that works as both a brand asset and a practical business tool, helping PeopleSpan present its services clearly, support lead generation, and grow with more confidence.