KMA Web Design did such a great job with elevating my website. They made my website cohesive and easy to navigate. The support and professionalism is top notch and I will definitely work with them again!
About the Project
True DNA Design & Apparel is a family-owned custom apparel and promotional products business serving companies, organizations, families, and event hosts. Its services include personalized clothing, branded merchandise, embroidery, heat-transfer designs, event apparel, and interactive custom apparel experiences.
The existing website did not fully reflect the creativity or personal service behind the business. Navigation was difficult to follow, the visual presentation relied too heavily on generic imagery, and the path from exploring a service to requesting a quote was not always clear. The company also needed refreshed branding and a website that could better showcase its production process and finished work.
The goal was to create a cleaner, more engaging website that explains the available services, builds trust through authentic visuals, and encourages prospective customers to request a quote or schedule a conversation.
The Brief
The client wanted a professional website redesign that would strengthen the brand, simplify the customer journey, and turn the website into a more effective lead-generation tool. Instead of processing complicated purchases directly through the site, the new experience would guide customers toward discussing their project and receiving a personalized quote.
The main project requirements included:
- A cleaner, less cluttered design with a coordinated color palette.
- Updated branding and a redesigned logo suitable for apparel and promotional use.
- Clear navigation for custom apparel, embroidery, promotional products, and event services.
- Authentic project photos and production videos in place of generic stock imagery.
- Strong calls to action for requesting a quote or booking a conversation.
- A dedicated page for small-business apparel packages.
- A flexible section for special-event apparel and interactive custom experiences.
- Improved local business information to support visibility in nearby communities.
The finished website also needed to be easy for the business owner to manage, allowing new services, project photos, and promotional information to be added as the company grows.
Our Approach
We combined a brand refresh, simplified service organization, authentic visual content, and clearer conversion paths to create a website that better represents the business.
Planning
We began by reviewing the existing website, service offerings, customer journey, brand materials, and lead-handling process. This helped identify areas where visitors could become confused, particularly when navigating payment links, understanding available services, or deciding how to begin an order.
The revised strategy positioned the website as a starting point for customer conversations. Visitors would be encouraged to share their ideas, request pricing, or arrange a consultation before receiving a customized invoice.
Design
The website was redesigned with a cleaner layout and a more consistent visual identity. A refreshed logo and approved color palette were incorporated throughout the site to create a cohesive presentation across the homepage, service pages, forms, and promotional materials.
The design was kept colorful and creative without becoming visually overwhelming. Page sections were given more breathing room, making the content and calls to action easier to scan on desktop and mobile devices.
Authentic Visual Content
Real project photography and production footage were prioritized throughout the website. Images of completed apparel and videos showing the customization process help visitors see the care and creativity involved in each order.
This visual approach gives the site a more personal character while showing prospective customers what they can expect when working with a custom apparel provider.
Lead Generation
Clear calls to action were added throughout the site to encourage visitors to request a quote or schedule a conversation. The previous inquiry process was simplified with an easier-to-use website form that allows customers to begin discussing their project without navigating confusing payment options.
The revised experience supports personalized pricing while giving the business an opportunity to confirm project details before production begins.
Service Expansion
The website structure was designed to accommodate new services without requiring a complete redesign. A dedicated special-events section was created for interactive apparel experiences, including a mobile custom hat station where guests can choose hats and decorative patches.
The improved service navigation also makes it easier to add future apparel packages, event offerings, and customization options.
The Result
The completed project provides the client with a cleaner, more professional website that better reflects the creativity and personality of the business. Visitors can now understand the available services, view authentic examples, explore apparel packages, and take the next step without navigating a complicated purchasing process.
The finished website includes:
- A refreshed logo and coordinated brand color palette.
- Simplified navigation across apparel, promotional, and event services.
- Authentic project photography and production-focused visuals.
- Clear quote-request and consultation pathways.
- Dedicated content for small-business apparel packages.
- A flexible special-events section for interactive apparel experiences.
- An easier-to-manage platform that supports future service growth.
The redesigned website gives the business a more polished digital presence and a practical foundation for showcasing its work, introducing new services, and turning customer ideas into personalized apparel projects.