SEO Company Massachusetts
What Is Search Engine Optimization (SEO) and Why Is It Important?
SEO or Search Engine Optimization encompasses the work that ensures more people find your website in Google and the other search engines. Google search results show links to pages relevant to the search that are trustworthy or authoritative. In short, your web pages have the potential to rank in Google if your content is relevant to a search query and your site is considered trustworthy.
What sets KMA Web Design apart is that we're in regular communication with our clients. SEO requires a long-term partnership between our team and you. To outrank your competition, we will not only do the work, but we will give you insight into everything we do and the results.
Get Found In Search Engine Results
Prospective customers are searching for your services. Let's make sure your business is listed on the first page of Google search results.
Local SEO is an essential and cost-effective tool for businesses with customers in close proximity to your location. In today's digital landscape, 80% of consumers rely on search engines to find local information. Therefore, it is crucial to implement a well-optimized Local SEO strategy to enhance visibility among potential customers.
Google Business Profile
One fundamental step in Local SEO is claiming and optimizing your Google Business Listing. Google My Business controls how local businesses appear in Google Search and Google Maps. This free platform enables businesses to maintain accurate address and contact details, manage online reviews, showcase products and services, and interact with customers directly.
We know from experience that claiming and optimizing the Google Business Listing is the most crucial task for local and regional businesses. Additionally, utilizing Google Posts, a feature integrated within the Google Business Listing, allows businesses to create content about promotions, announcements, or news updates directly on Google. This content appears alongside their business information on the Google Search Engine Results Page (SERP).
Mobile-friendly, SEO optimized website
Given that a majority of local searches occur on mobile devices, it is imperative to provide a mobile-friendly site experience. Websites should be user-friendly and intuitive for mobile users, with content tailored to cater to this expanding audience. Your website should also have a solid foundation for SEO such as a sitemap and optimized SEO titles and metadescriptions.
Online Directory Listings
Being listed in local online directories is another crucial aspect of Local SEO. These directories offer vital contact information such as name, address, phone number (NAP), store hours, descriptions, parking details, and reviews. They also offer opportunities to link back to your website which helps build online authority.
Managing reviews is essential for Local SEO performance. Reviews influence customers' perceptions and search engine rankings. Platforms like Google utilize the quantity and quality of reviews to assess businesses. Implementing a robust reputation management strategy that encourages and responds to reviews is integral to achieving success in Local SEO.
Our Monthly Local SEO Plan
Monthly Membership (6 month minimum commitment)
- Google Business Verification and Optimization
- Local SEO Strategy and Content Strategy
- Citations for One Location
- Optimized City Page, Service Page, Blog post (one per month based on defined strategy)
- Gradual results
- Monthly Reporting
- The items listed above are implemented over the course of the first 6 months.
Stand-alone SEO Option
- Local Businesses just starting out with SEO
- Verify your Google Business listing
- Review and optimize all parts of the listing
- Review and add photos to profile
- Instructions on requesting reviews
Our Monthly SEO Process
Research & Evaluation
We perform in-depth research on your existing ranking in Google and research your competition. We evaluate the current state of your website's search engine optimization. We share our findings with you.
Implement Our Findings
We implement our findings using on-site and off-site SEO strategies and provide regular communication on the work we're performing. We use tools like Google Search Console and Google Analytics to ensure that we're doing the necessary work to help you rank in search results.
Ongoing SEO To Make Sure You Are Ranking
We monitor your website's performance and make adjustments and enhancements based on the website analytics. We communicate our plan each month to you and have regular strategy conversations to make sure your SEO is inline your business goals.